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16 checks and a crawl of up to 25 pages in about a minute: does the site load, will its certificate or domain expire, can Google index it, do the phone, address and schema match the business, and is its email set up. Every result says what to fix.
What we check
Each one is something that loses a local business calls, visits or email when it goes wrong. Open any report row to see these explanations next to the result.
Whether the homepage opens and shows the real website.
Homepage loads
Every other result depends on it. A homepage that errors or shows a parking page loses visitors and, if it lasts, its place in Google.
Server response time
A slow server makes every page slow before anything else loads. For the full picture, run Google PageSpeed Insights.
The SSL certificate and the domain name — the two things that take a site offline when they expire.
SSL certificate
An expired or wrong certificate makes browsers show a full-page “Your connection is not private” warning. Most visitors leave.
Domain renewal date
If the domain isn’t renewed, the website and its email stop working the same day — and expired domains can be bought by someone else.
Whether Google is allowed to index the website and can find all of its pages.
Google may index the homepage
One leftover line from a website build can tell Google to drop the whole site from search. It is one of the most common reasons a site disappears.
One website address
If several versions open, Google can see duplicate copies of the site and browsers can show “Not secure” on the http:// version.
XML sitemap
A sitemap helps Google find every page, including new service and location pages. Small sites can rank without one, but it is a cheap fix.
Pages across the site
The homepage is one page. Service and location pages are what rank for most local searches, and a broken or blocked one loses those visits quietly.
Whether the website tells customers and Google who the business is and how to reach it.
LocalBusiness schema
LocalBusiness schema states the business name, address and phone in a form machines read without guessing. It helps Google and AI assistants connect the website to the business.
Phone number on the website
Calls are the main lead for most local businesses. The number should be easy to find, tap to call on a phone, and match the Google Business Profile.
Address on the website
The address on the website should match the Google Business Profile word for word. Mismatches make it harder for Google to trust which details are right.
What Google shows in search results, and whether the page is built for phones.
Page title
The title is usually the blue headline in Google’s results. A clear title with the service and the town gets more clicks.
Meta description
Google often uses it as the text under the headline. Without one, Google picks a snippet itself, which may not sell the business.
Main heading (H1)
One clear main heading tells visitors and Google what the page is about.
Built for phones
Most local searches happen on phones, and Google indexes the mobile version of a site. Without the tag, phones show a tiny desktop page.
Whether email to and from the business’s own domain is set up to arrive and stay out of spam.
Email setup (MX, SPF, DMARC)
Without SPF and DMARC, quotes and invoices sent from the business’s own address are more likely to land in spam, and others can fake that address.
Why this check
An expired SSL certificate or domain takes a local business offline overnight, and a missing SPF record sends its quotes to spam. Most free SEO checkers only read the page; this one also reads the certificate, the registry’s renewal date and the domain’s email records.
Enter the phone number and postal code from the Google Business Profile and we check that those exact details are on the website and in its schema — not just that “a phone number” appears somewhere.
Each check says what we found, why it matters and what we looked at, in plain words. The scoring rules are below, so you can see why a site got its number.
Methodology
The score is out of 100. Each check has a weight; a pass earns its full weight, a warning half, a problem nothing. Checks we couldn’t run, or that need details you didn’t enter, are left out instead of counting against the site.
| Check | Weight |
|---|---|
| Homepage loads | 3 · Can take the site offline or out of Google |
| Server response time | 1 · Good practice |
| SSL certificate | 3 · Can take the site offline or out of Google |
| Domain renewal date | 2 · Important |
| Google may index the homepage | 3 · Can take the site offline or out of Google |
| One website address | 2 · Important |
| XML sitemap | 1 · Good practice |
| Pages across the site | 2 · Important |
| LocalBusiness schema | 2 · Important |
| Phone number on the website | 2 · Important |
| Address on the website | 1 · Good practice |
| Page title | 2 · Important |
| Meta description | 1 · Good practice |
| Main heading (H1) | 1 · Good practice |
| Built for phones | 2 · Important |
| Email setup (MX, SPF, DMARC) | 1 · Good practice |
90–100: Strong
The basics are in place. Fix any warnings and keep an eye on renewals.
70–89: Good, with fixes
A solid base with a few gaps. The red and amber items below are worth an afternoon.
50–69: Needs work
Several things are holding the website back. Start with the red items.
0–49: Urgent
Serious problems — some can keep the website out of Google or offline. Start with the red items today.
The score sums up the website’s technical health for local search. It doesn’t predict rankings — those also depend on the Google Business Profile, reviews, competitors and the searcher’s location.
Honest limits
After the check
Anything that keeps the site offline or out of Google
A homepage that errors, an expired certificate or domain, robots.txt or noindex blocking Google. These cost visits every day they last.
Renewals coming up
A certificate or domain that expires within weeks. Turn on auto-renew and check the card on file.
The business details
Phone, address and LocalBusiness schema that match the Google Business Profile exactly, with tap-to-call on phones.
Search result basics and email
Title, description, one H1, the viewport tag, one website address, a sitemap, SPF and DMARC. Small jobs, often an hour in total.
Regenious monitors uptime every few minutes and runs these site checks twice a day for each client website. You get an alert before the client notices, and the results go into the white-label report alongside Google Business Profile, Search Console and GA4.
Yes. There is no account, no card and no limit on the number of results we show. To stop abuse, one connection can run four audits an hour, and the “I’m human” check runs before each one.
Sixteen checks in six areas, plus a crawl of up to 25 pages: whether the homepage loads, the server response time, the SSL certificate, the domain renewal date, whether Google may index the homepage, one website address, the XML sitemap, broken, blocked or thin pages across the site, LocalBusiness schema, the phone number, the address, the page title, the meta description, the main heading, the viewport tag for phones and the email records (MX, SPF and DMARC).
No. It checks the website the profile links to. Your profile’s categories, reviews and rankings are in Google. If you enter the phone number and postal code from the profile, we check that the website shows the same details — that is where most mismatches start.
Without them we can still find a phone number and schema on the website, but we can’t tell whether they are the right ones. With them, we check the exact number and code. Service-area businesses that hide their address should leave the postal code empty.
The website or its DNS didn’t answer in time, a firewall blocked our request, or the domain’s registry doesn’t publish renewal dates. Those checks are left out of the score instead of counting against the site. Running the check again a few minutes later often helps.
Yes. Everything we read is public: the pages anyone can open, DNS records and the certificate. Agencies often send the report link to a prospect as a starting point for a conversation.
After any website change — a redesign, a new theme or plugin, a host or domain move — and once a month otherwise. Certificates and domains can expire between checks, which is why agencies use monitoring that checks every few hours.
We keep the website, the optional phone and postal code, the results and a one-way hash of your IP address for 30 days, then delete them. If you ask for the report by email, we send it once and keep the address with the report for those 30 days. We don’t add it to a mailing list.