Brightpath Digital

Monthly SEO report · September 2026

Bright Smile Dental

How Google Search, Google Analytics, Google Maps, Bing and website health performed in September 2026.

PeriodSeptember 2026

Compared withAugust 2026

Prepared byBrightpath Digital

Contactbrightpath.example.com · hello@brightpath.example.com

Websitebrightsmiledental.example.com

Sample report: every name and number is made up.

At a glance

The month in one page

Everything that matters, before the details.

Clicks6,971▲ +15.8%was 6,018

Key events613▲ +25.6%was 488

Sessions15,310▲ +10.4%was 13,870

Avg. position13.2▲ 1.4 spotswas 14.6

Impressions202.3K▼ −5.5%was 214.1K

Organic sessions7,362▲ +20.3%was 6,120

Click-through rate3.4%▲ +0.6 ptswas 2.8%

Engagement rate61.2%▲ +2.3 ptswas 58.9%

Summary of the month

September was the strongest month yet for Bright Smile Dental. More people clicked through from Google (up 16%) and, more importantly, more of them got in touch: calls, WhatsApp messages and form sends together rose by a quarter.

The new homepage, live since 8 September, helped. Searches for teeth whitening dipped, which is why impressions are slightly down. In October we will refresh that page and keep the review replies going.

Clicks are up 15.8% vs the previous period

Wins

Clicks from Google up 15.8% (6,018 → 6,971), the best month so far.
Key events (calls, forms, messages) up 25.6% (488 → 613).
Average position improved from 14.6 to 13.2.

To watch

Impressions down 5.5% (214,110 → 202,340): fewer searches for teeth whitening.
Website forms down 9.4% (64 → 58) while calls and WhatsApp went up.

Next steps

Reply to the 2 reviews still waiting for a reply.
Refresh the teeth whitening page; it lost the most clicks.
Check the contact form on mobile.

Google Search

Found on Google

6,971 clicks from Google search ▲ +15.8%.

Clicks and impressions, day by day

Clicks up 15.8% vs previous period

Clicks6,971▲ +15.8%

This periodprevious period

8 Sep — New homepage launched

Impressions202.3K▼ −5.5%

This periodprevious period

8 Sep — New homepage launched

Best day: 28 Sep (272 clicks).

Month by month

Sep 26: best month in a year (6,971 clicks)

Clicks from Google Search per month, last 16 months.

Where the keywords rank

214 searches on page 1 (+34)

214

139

410

Top 10 (1–10): 180 → 214Page 2 (11–20): 150 → 139Beyond (20+): 420 → 410

28% of the searches that show the site rank in the top 10.

Next step: Push the 139 page-2 searches into the top 10: start with “Opportunity keywords”.

New people vs regulars

Non-branded clicks up 19.7%

Non-branded5,551 ▲ +19.7%

Branded1,420 ▲ +2.9%

Branded = the search contained “bright smile” or “brightsmile”.

Non-branded clicks are new customers finding the business — this is what SEO grows.

What people searched for

	Query	Clicks	Change	Impressions	Position
1	dentist near me	842	▲ +19.9%	12,400	3.2▲0.9
2	bright smile dental	615	▲ +4.2%	2,100	1.1
3	emergency dentist austin	402	▲ +29.7%	5,300	4.4▲1.5
4	teeth whitening austin	288	▼ −26.3%	9,800	6.8▼1.6
5	invisalign cost austin	241	▲ +33.9%	7,200	7.3▲1.8
6	dental implants near me	196	▲ +22.5%	8,100	8.9▲1.5
7	kids dentist austin	171	▲ +14.0%	3,400	5.1▲0.2
8	root canal price	133	▼ −5.7%	4,400	9.6▼0.8
9	veneers before and after	88	▲ +46.7%	3,900	12.4▲1.7

Pages that brought the clicks

	Page	Clicks	Change	Impressions	Position
1	/	1,820	▲ +13.5%	40,200	4.1▲0.5
2	/services/emergency-dentist	940	▲ +33.9%	18,000	5.2▲1.6
3	/services/teeth-whitening	510	▼ −26.1%	22,000	7.1▼1.7
4	/services/invisalign	420	▲ +27.3%	12,000	7.9▲1.3
5	/contact	330	▲ +10.0%	5,100	3.4▲0.1

Where the searches come from

Country	Clicks	Share	Change	Impressions	Position
United States	6,420	92%	▲ +15.5%	178,000	12.1▲1.1
Canada	240	3%	▲ +17.1%	9,800	18.2▲0.9
United Kingdom	150	2%	▲ +15.4%	7,400	24.3▼1.2
Pakistan	110	2%	▲ +37.5%	5,100	22.1▲3.2
Unknown region	51	1%	▲ +18.6%	2,040	30.1▲1.1

Biggest movers

Biggest gain: “emergency dentist austin” (+92 clicks)

▲ Queries gaining clicks

emergency dentist austinRanking up · position 5.9 → 4.4+92 (310 → 402)

invisalign cost austinRanking up · position 9.1 → 7.3+61 (180 → 241)

▼ Queries losing clicks

teeth whitening austinRanking down · position 5.2 → 6.8−103 (391 → 288)

▲ Pages gaining clicks

/services/emergency-dentistRanking up · position 6.8 → 5.2+238 (702 → 940)

▼ Pages losing clicks

/services/teeth-whiteningRanking down · position 5.4 → 7.1−180 (690 → 510)

Biggest drop: “teeth whitening austin” (−103 clicks).

Next step: “teeth whitening austin” dropped in the rankings: refresh that page (content, title, internal links) to win the position back.

In Google’s index

Watched pages indexed86

Newly indexed6

Dropped out1

Not indexed yet4

Close to page one

12 searches moved up into the top 10 or top 3 (+240 clicks)

▲ Won: 12 searches moved into the top 10 or top 3 (+240 clicks). ▼ Slipped: 3 (−40 clicks). E.g. “kids dentist austin” 11.3 → 5.1.

Striking distance (positions 4–10): closest to the top 3

Query	Ranking page	Impressions	Position	Clicks
dental implants austin	/services/dental-implants	8,800	6.1	90
best dentist austin	/	7,200	7.8	70

Page 2 (positions 11–20): closest to page 1

Query	Ranking page	Impressions	Position	Clicks
dental crown cost	/services/crowns	5,400	11.4	14
wisdom teeth removal austin	/services/oral-surgery	4,300	12.8	9
sedation dentistry near me	/services/sedation	3,800	14.2	6

Branded searches (the business’s own name) are left out.

3 slipped out (−40 clicks).

Next step: Check the searches that slipped first: their pages already ranked well, so a refresh usually wins them back.

Google Analytics

On your website

15,310 visits and 613 tracked leads from phone, WhatsApp and forms.

Visits per day

Sessions up 10.4% vs previous period

Sessions15,310▲ +10.4%

This periodprevious period

8 Sep — New homepage launched

From search7,362▲ +20.3%

This periodprevious period

8 Sep — New homepage launched

Best day: 28 Sep (616 sessions).

Website leads

613 leads from the website, up 25.6% vs previous period

Phone clicks318▲ +32.5%

WhatsApp clicks237▲ +28.8%

Form sends58▼ −9.4%

Recorded by Google Analytics: a tap on the phone number or WhatsApp button, or a form sent. Counted from “phone_click”, “whatsapp_click”, “generate_lead”.

318 phone clicks, 237 whatsapp clicks, 58 form sends.

Where visitors came from

Organic Search brings 48.1% of visits

Organic Search7,362 ▲ +20.3%

Direct3,700 ▲ +8.8%

Referral1,800 ▲ +5.9%

Organic Social1,400 ▼ −6.7%

Paid Search650 ▲ +62.5%

Email310 ▲ +29.2%

Where visitors are

Country	Sessions	Share	Change
United States	13,900	91%	▲ +9.9%
Canada	620	4%	▲ +14.8%
United Kingdom	380	2%	▲ +5.6%
Pakistan	290	2%	▲ +38.1%
Unknown region	120	1%	▲ +9.1%

Pages that turned visits into leads

Page	Views	Change	Sessions	Key events
/	8,200	▲ +15.5%	5,200	230
/services/emergency-dentist	3,100	▲ +29.2%	2,300	180
/contact	1,900	▲ +11.8%	1,500	120
/services/invisalign	1,200	▲ +33.3%	900	40
/services/teeth-whitening	1,100	▼ −15.4%	850	28

Google Business Profile

On Google Maps

Your Business Profile was seen 28.1K times on Maps and 20.1K times in Search.

Business Profile

Customer actions up 9.6% vs previous period

Calls412▲ +14.4%

Website clicks890▲ +11.3%

Direction requests305▼ −1.6%

Profile views48.2K▲ +7.1%

Customer actions1,639▲ +9.6%

This periodprevious period

8 Sep — New homepage launched

Seen 28,100 times on Google Maps and 20,100 times on Google Search.

Location	Actions	Calls	Website	Directions
Bright Smile, South Congress	980	250	530	180
Bright Smile, Mueller	659	162	360	125

Most were website clicks (890).

What customers said

4.8★ from 412 reviews, 18 new in this period

4.8

★★★★★

412 reviews · 18 new (average 4.9), 12 before

5★352

4★44

3★9

2★3

1★4

“Same-day emergency appointment and no pain at all. The whole team was kind and explained every step of the work.”

★★★★★ Maria G.

Reply: Thank you Maria, we are glad you are feeling better!

“Great dentist, the wait was a little long on a Saturday morning.”

★★★★★ James T.

Reply: Thanks James. We have added a second chair on Saturdays.

“Best cleaning I have had. My kids actually look forward to coming here.”

★★★★★ Aisha K.

Every review has a reply.

Searches that found you

Google reports these per month (Aug 2026, Sept 2026).

Search keyword	Views	Change
dentist near me	4,210	▲ +7.9%
dentist austin	2,900	▲ +3.6%
emergency dentist	1,400	▲ +27.3%
bright smile dental	980	▲ +8.9%
teeth cleaning	640	▼ −8.6%

Business Profile posts

6 posts on the Business Profile in this period (4 in the previous period)

Posts in this period6▲ +50.0%

Posts per month, last 12 months.

OfferFree whitening consultation for new patients all October.25 Sept

UpdateOpen late on Thursdays from now on.12 Sept

Listing changes

2 changes found in this period, checked every day.

✓

Opening hours: Mon–Fri 9–5 → Mon–Fri 9–614 Sept 2026 · South Congress

Phone: (512) 555-0100 → (512) 555-01422 Sept 2026 · Mueller · changed by Google

Bing

On Bing

412 clicks from Bing.

Bing search

Bing clicks up 21.2% vs previous period

Clicks412▲ +21.2%

Impressions14,200▲ +9.2%

This periodprevious period

Bing query	Clicks	Impressions	Position
dentist austin	88	2,200	4.2
emergency dentist	41	900	5.8

Best day: 24 Sep (16 clicks).

Top Bing pages

	Page	Clicks	Change	Impressions	Position
1	/	180	▲ +20.0%	5,000	4.1▲0.2
2	/contact	60	▲ +50.0%	1,200	3.1▲0.2

Website

Under the hood

Speed, uptime and tracking.

Website health

Uptime99.97%

Outages1

Time down12 min

Average response412 ms

Mobile speed · was 71

Desktop speed

SSL certificate valid until 2030-02-10Domain valid until 2030-08-01

Site checks

Google could index the homepage throughout the period.

Check	What happened	Found	Fixed
Sitemap	The sitemap could not be read for two days	2026-09-05	2026-09-07

Outage started	Down for	Reason
2026-09-14 03:10 UTC	12 min	The server did not answer in time

Page speed (Google, 0–100)	Mobile	Before	Desktop	Real visitors
Homepage	78	71	96	Good
/services/emergency-dentist	64	62	91	Needs work

Site audit · 2026-09-20 · 86 pages checked

Critical issues1

Warnings7

Notices12

Fixed since the audit before5

Issue	Severity	Pages
A broken link	Critical	1
Pages with a missing meta description	Warning	7

Tracking setup

1 tracking problem to fix

✓

Phone clicks: tracked

✓

WhatsApp clicks: tracked

✓

Form sends: tracked

Google Analytics: Tag Manager sends visits to G-DEMO123: the client’s own Analytics property ✓.

Check	Severity	How to fix
The form tag fires on every page, not just when a form is sent	! Warning	Change its trigger to the form submit event.

1 new version was published in this period.

Add WhatsApp click · added WhatsApp click9 Sept 2026

From Google Tag Manager (GTM-DEMO123), checked 1 Oct 2026.

The form tag fires on every page, not just when a form is sent. 1 new version was published in this period.

Next step: Change its trigger to the form submit event.

From your team

Notes and glossary

What we did and what comes next

Done in September: • Launched the new homepage • Replied to 16 reviews • Fixed 5 broken links Planned for October: • Refresh the teeth whitening page • Two new location pages • A weekly Business Profile post

Glossary

Average position: Where the site ranks in Google on average. 1 is the top result; 1–10 is page 1. Weighted by impressions, so busy searches count more.
Branded search: A search that includes the business name or website name. People who search it already know the business.
Channel: Where a visit came from: Organic Search (unpaid Google / Bing results), Direct, Referral (another website), Organic Social, Paid Search and so on.
Click: Someone clicked the site’s result in Google Search.
Comparison period: The period the numbers are compared with: the previous period of the same length, or the same dates last year. It is drawn as a dashed line.
CTR (click-through rate): Clicks ÷ impressions: the share of people who saw the result and clicked it. It depends on the position: the higher the result, the more people click it.
Customer actions: Calls, website clicks, direction requests, messages and bookings from the Google Business Profile.
Engagement rate: The share of visits that lasted 10+ seconds, had a key event or viewed 2+ pages. The opposite of bounce rate.
Impression: The site’s result was shown in Google Search, even if the person didn’t scroll to it.
Key event: An action marked as important in Google Analytics — a call, a form sent, a booking. Formerly called a conversion. These are the leads.
Non-branded search: A search without the business name, e.g. “plumber near me”. These are new customers finding the business through SEO.
Opportunity keyword: A search where the site ranks on page 2 (position 11–20). Moving it to page 1 brings far more clicks.
Organic: Unpaid. Organic search traffic comes from the normal Google and Bing results, not from ads.
Profile view: The Google Business Profile was shown on Google Search or Maps. One person a day counts once.
Query: The words someone typed into Google. Google hides very rare queries to protect privacy.
Session: One visit to the website. A visit ends after 30 minutes without activity.
Tag / trigger: In Tag Manager a tag sends data to a tool (for example “phone click” to Analytics); its trigger says when (for example a tap on the phone number).
Tag Manager: Google Tag Manager: one piece of code on the website that loads the tracking tags (Google Analytics, Google Ads, Meta Pixel …), so they can be changed without editing the website.
User: A person (more exactly, a browser) that visited. New users visited for the first time.

Bright Smile Dental and Brightpath Digital are made up. Every number here is demo data.